Get Started on your Cover Letter
A cover letter helps you present yourself to the recruiter. It helps you include information that you couldn’t on your CV and also highlight how you align with the requirements of the job. So here are a couple of points that will help you create the best cover letter for your needs:
Decide on the type of Cover Letter
Cover letters can broadly be classified into 2 types: Generic and Specific. The generic cover letter is the same cover letter that is sent to all the job applications, with minor changes (if needed) such as the name of the person it is addressed, the company applying to, etc. Apart from that, it is a standard message that all the recruiters will read. This cover letter will save you a lot of time when applying for jobs, but will not be as effective as the specific cover letter. The specific cover letter will only be a template of the letter which will be customized to every job ad you apply to. It will highlight the skills you have relevant to the particular job and will align more to the values of the company. This will be highly effective but will take up a lot of time from your job search process. Now you have to choose between reach and accuracy.
Know Your Strong Points
Before writing a cover letter, know what your strong points are that you want to showcase in this letter. Make sure they align with what is required for the job, for example, saying you know photoshop, when you are applying for a financial analyst position will only fill up space in your letter but won’t add any value to the one reading it. Instead, highlight what you can do in Excel, and how well you know R programming to display how well you will perform in the job. Also, do not include a lot of points, instead, mention 4-5 points and try to give an in-depth idea about them. Also, try to include something that is not already on your CV, as CVs are the first part of filtration for most jobs and there is a good chance that the person reading your cover letter has already read your CV.
Research the company
Try and research the company you are applying to if you are making the specific type of cover letter. Look at the company’s values, its core processes and highlight how you align to them. Also, regardless of what type of cover letter you are making, always address a person or a title instead of just saying “To whomsoever, it may concern”. This shows you have done your research and are applying because you like the job and not because there is a job. Understand this difference and address your letter to someone specific.
Hope these points help you get started on your cover letter, and make you create the best possible cover letter for yourself. If you need help writing a cover letter, or any other help in the job search process, we have a webinar on Navigating around the hurdle of not having a PR during a job search in the last week of this month. Click here to book a spot and discuss all your hurdles with our placement expert.